The 20% Rule

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In today's briefing, we've got you covered in just 2 minutes ⏱️ Here's what To expect:

1️⃣ The 20% Rule and its Application in Business.

Topic Of The Day.


In our world, only a few elements actually contribute to our overall well-being.

The stars, the sun, the black holes, the crabs, the purple hibiscus, the flying crane, the honey badger, the enzymes, and even stones - the list could be endless.

However, if you examine what truly impacts our well-being,

You'll find that only a handful of these elements, let's say the sun and water, play a significant role to keeping us alive here on earth.

This phenomenon closely resembles Pareto's Principle,

which states that approximately 80% of outcomes stem from just 20% of the underlying causes.

In simpler terms, a small percentage of factors exert an outsized effect on the overall result.

Interestingly, this principle holds great value in the world of business as well.

By identifying and focusing on the critical few, you can significantly enhance your business's performance and overall success.

Now, how can you apply this principle to your own business? It's quite straightforward!

Begin by compiling a list of your customers, you should have one mentally or in writing.

Next, identify the individuals who have spent the most on your products or services and have also remained loyal customers for the longest periods.

These customers, who make up just a fraction of your entire clientele, are the true driving force behind your business.

All of your marketing campaigns, cold outreach, should be focused on these individuals.

The good thing in this strategy is that it repells the bad customers and attracts more people like the ones in your list.

So, by prioritizing their needs, preferences, and satisfaction, you can create a more focused strategy,

strengthen customer relationships, and ultimately boost your business's overall growth and profitability.

The "20% Rule" reminds us that success often lies in the hands of a dedicated few rather than a scattered multitude.

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P.S. Remember, in the race to grow a business, The one who puts in the most effort wins.

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