DTMYI; 3.

Yesterday, I said, I was gonna show you, what you might get wrong when starting out with this business model, well, let’s begin:

At the very basics of every human interaction, there is exchange.

An exchange of words, exchange of pleasantries, exchange of ideas. . . and so on.

This exchange principle has been what has kept the earth spinning since the Big Bang.

To prove this to you, dear reader, (If you've had one) WHy do you think your a partner leaves you? . . .Or why do you think you're having issues with a patner? (and by partner I mean; spouse, colleague, superior, friend, etc).

If you sincerely access the situation, it's always an exchange problem; ( for the boss) you're not doing the job well when he has favored you with promotions, (for a wife)you've refused to take up duty as a husband when she's played her part dutifully as a wife. . .on, and on like that.

So you see it's always, an exchange problem where one side of the party did not give as much as he was given.

I'm not here to lecture you on life and/or philosophy, but this exchange principle is as important to you the small business owner, as water is to life.

because every sale, every money sent from the prospect, every interaction, every single damn thing going on in your business is simply an exchange.

An exchange of money, value, information, time, strategy (you name it!), they are all exchanges of something or the other.

if at one point you're not getting the results, you wanted in your business, it's always broils down to one thing; exchange; you're not giving as much as you want to be given (or vice versa).

Business gurus coin this whole thing in the term "What's in it for them?" and it is no truer.

Let me paint a picture, to make sure this whole thing sticks.

Imagine you're someone who designs logos on fivver.

Imagine my friend, that some lady hired you to design one logo for her soon-to-launch online store,

you'll get paid in tints right?. . . $10, or $34, or $50, 0r even $100, right? it's never more, and sometimes, dramatically less.

Now imagine you're someone who designs and maps out identities for brands,

who with your design prowess, can make any brand thousands of $$$, who with your clever color-choosing instincts, can help imprint a brand in a customer’s mind.

How much do you think you'll be paid? . . .Now the big numbers start to come in right?

If we look at things constructively (not emotionally, or "ego’ally". . .constructively!) we'll see that the only difference between the former designer and the latter is in what they were willing to exchange.

One brought penny dollar solution to the table, while the other a million-dollar solution.

You get what you give. No wonder they say solve million-dollar problems to get paid in million-dollar folds.

Now it will be absurd of me (and you) to go right off the bat and think "I can charge a million dollars" . . .(if you have deliverables you can though.)

But if you can't deliver on that, please OBVIOUSLY don't charge a million, or thousands right off the bat. That's not how we DailyFounders should act.

rather it will be best to think "What's the next stepping stone on my business journey?" . . . and offer something which in exchange equates to the value you want to receive on the journey.

In the beginning, it's best to even break the balance and give more than you receive, just to get things running.

So before charging that next client/prospect/customer a $$$, ask yourself is "What I'm bringing worth the $$$?"

With this thought process in place, you'll easily find ways through this business cycle. That’s that for that.

Onward.

Yesterday, I promised to show you why I've recently adopted the use of P.S sections (AKA; last-minute-last-close), and that reason is simply because of the nature of most of my readers.

most of you guys on my email list are busy professionals, and by nature, you probably have wife/husband, employee problems, boss problems, house problems, children problems, and siblings problems which are all in a war for your attention.

On opening this email, (because of divided attention), one may be tempted to just skim through all the way to the end, but that P.S section (AKA last-minute-last-close) section Immediately bribes their attention, which then makes them (you) read through the entire email. . .

it serves as some sort of “bridge” to consciousness, to "wake you up" and give me your undivided attention, so I can literally handhold you through the entire email.

The P.S. also does another very special, important, and "one-must-not-miss" thing that for a very good reason known to me alone, I won't reveal to you today.

rather I'll use that to pick your brains (and mine!) to see if I'm really impacting someone here, or we're just playing around. . .

Here's what I ask of you: (1) reply to this email with your best guess of the other thing that the P.S section does, and 

(2)If you're at least getting value from this 5-day sprint so far, please write to me, an Honest-To-God review, on How I've impacted you so far, and what specific questions you might have for me.

I put it "Honest-To-God" because it actually has to be truly honest. if I'm wasting your time and energy, please write it there, If you think I'm one weird guy who doesn't know how to speak, write, or think, please write it there, or if for no reason at all, you don't just like me at all, please write it there, in fact. . . just write what you feel so far concerning this emails recently.

I'll be happy to read all em' comments, both the good and the bad ones.

it's been a long 567 words, and once again I really appreciate you for your time.

It’s Joshua; A friend and a businessman.

P.S Selling a book is good, but what is better? . . . selling knowledge, but what also is better? . . . selling knowledge that will satisfy a desire. . . but what is also better? selling knowledge that will satisfy a desire FAST and NOW, but what again, is also better? . . . selling knowledge that will satisfy the prospect's exact desire FAST and NOW.

You see my friend, from the long analogy, above, there's a train of thought that goes from when a person first knows about your business, to when he makes a purchase decision.

And to "magnetically" attract clients/customers/prospects, you must identify that train of thought and be able to use it to your own business advantage, this is what separates the business doing 6-9 figures a year, from the ones not making a single sale.

Annnndd, Tomorrow, this "Trains of thought" and How To structure your business for maximum sales, is what I'm going to be revealing to you.

When you know this, you'll be able to tap into the deepest parts of your prospect's mind, and naturally attract them to do business with you.

please keep your eyes peeled, for tomorrow’s email.

P.P.S. This is another reminder to read through this email, word for word, letter by letter, and make sure you grasp this whole thing, because this might just be the one thing, if you get right, that will massively shortcut your business race to the top.

Also, remember the Task? . . .On replying to these email with your Honest To God review, and best guess? please don't forget to do that also. . .