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Happenings Around The Globe 🌎

Good afternoon. A startup news: Divvy wants to make Rent-to-own Deals easy, but many customers find them hard he says. Find the full article here.

Today's briefing is a 3-minute ⏱️ Read Time, Here's what To Expect:

1️⃣ How You Can Leverage FEAR—a powerful emotion—to better market your product or service.

Topic Of The Day.

On Monday, we told you about the importance of keeping the Marketing of a product/service personal and emotional,

today we'll cover one powerful emotion that you can leverage to do that…

Fear is a powerful tool that you could add to your marketing toolbox.

It's one emotion that has caused many human actions,

Take the Great Wall of China for example, it was obviously not constructed for decoration, but for the fear of war, the need for protection, the fear of losing lives.

It's—fear—one key emotion that will drive you to do something without even realizing it.

Take this ad script we recently did for a Hair Care brand:

How do you feel after reading this?

…Probably double-thinking whether or not to go wash your hair right now right?

That's the power of fear (and emotions) in marketing, it creates lust, it drives action, it provokes thoughts.

Find ways to reverse engineer and JUDICIOUSLY employ this into your business.

That's all for today, till Friday.

Time is No Man’s Freind. If You Are Ready Today, Here are 3 Ways We Can Help.

1. Grow an audience that knows, loves, and buys from you. Book a free 1:1 session.

2. The right words make the biggest impacts, reply to this email now to hire a copywriter to take your business to amazingly new heights.

3. Want your product to be the talk of this space? Reply to this email now and we'll get back to you.

P.S. Remember, in the race to grow a business, The one who puts in the most effort wins.