Welcome to The Daily Founder

Your tri-daily dose of awesomeness dedicated to 10x your life and business.

Around The Globe 🌎

Good afternoon. The 2020 Covid pandemic brought in a massive shortage of cash and fiat currencies all over the world, in this article, you'll see why and how small businesses should migrate to digital payments.

Today's briefing is a 2 minutes ⏱️ Read time, Here's what you'll find inside:

1️⃣ A Common mistake most business owners make when marketing their product/services and how you can avoid it.

Topic Of The Day.

Most of marketing today sucks.

Most of it is just gibberish and a colony of fallacies.

I speak truth, look into your trashcan, how many advertisement flyers do you see in there?…

Your inbox, how many of these so-called “marketing” emails do you ignore? It's countless.

And this happens because of this common mistake: LACK OF PERSONALITY.

And when I mean “personality” I mean two things, one. A person talking to another, two. An emotional drive.

Let me explain. Let's say you receive a message from your spouse, saying the house just caught on fire and the children are in danger,

how would you react to that? …you’ll completely ignore everything else that's happening and focus on this matter right?

That's the power of personality, that's an emotional drive, that's one person talking to another.

And all these are what you should look out to replicate when marketing your product or service.

Keep it personal and try to spark an emotional response.

One way you can do this is by asking yourself this question: “what can I do or say that'll make this person call me to thank me or to insult me?”

This would immediately spark an emotion response —and the truth is, emotions are what drive people to take action.

This is how big companies keep you coming back for their products. Reverse engineer and find ways to replicate in you specific industry.

That would be all for today. See you on Wednesday.

-Darius & Joshua

Time is No Man’s Freind. If You Are Ready Today, Here are 3 Ways We Can Help.

1. Grow an audience that knows, loves, and buys from you. Book a free 1:1 session.

2. The best words make the biggest impacts, reply to this email now to hire a copywriter to take your business to amazingly new heights.

3. Want your product to be the talk of this space? Reply to this email now and we'll get back to you.

P.S. Remember, in the race to grow a business, The one who puts in the most effort wins.