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An Israeli startup connecting companies within the travel industry has raised over $23 million in Series A funding and probably how you can do the same too. Startup bets on kitesurf to blow away shipping pollution, you can find the full article here

In today's briefing, we've got you covered in just 3 minutes ⏱️ Here's what you'll find inside:

1️⃣ overcomplexity would kill any business faster than a droid will.

2️⃣ Two resources explaining why and how overcomplexity is not good for any business

Topic Of The Day.

You know, it's interesting how many businesses today tend to complicate things way too much.

They get caught up in overthinking their products and value propositions, which leads to a whole lot of confusion. "Should I expand into new markets?” “Should I broaden my audience?” these are questions that often come up that leads to overcomplication

A survey conducted by some marketing researchers actually found that most businesses have no problem attracting people, but they struggle to attract the right ones—the ones who will actually buy from them.

And you know what causes this problem? It's either they're overcomplicating things or they're just not being specific enough about what they offer.

But hey, let's be real here. This dilemma isn't just something that other businesses face. Your own business might be caught up in it too.

There is this Real Estate Agency from Bronston, a little town in the United States.

They were facing the same issue, trying to figure out how to attract the right clients.

They knew that to succeed in their industry, they needed to find people who not only appreciated their services but also truly fell in love with the properties they were selling.

In a world where there's an overload of information and choices, they understood that clarity was the secret sauce.

So, they completely revamped their marketing strategy. Here is a sneak peek into what they actually did:

First, they carefully analyzed their existing client list and identified those who spent the most and stayed the longest.

Next, they delved deeper to understand why these clients chose them over their competitors, How did they hear of them? Their beliefs? And all like that.

Armed with this knowledge, they had a clear and simple message.

All of their campaigns were now laser-focused on reaching these specific individuals.

The interesting thing is; this approach not only repelled the wrong customers but also attracted those who were genuinely interested and ready to patronize their services.

With this simple technique, They made their audience imagine how their lives could be transformed by finding the perfect home.

And let me tell you, word got around about this unique approach. People started associating these agents with finding homes that truly spoke to their hearts.

Soon enough, the agent's business boomed. They became known as the go-to person for finding homes that were more than just bricks and mortar—they were dreams realized.

And all of this was thanks to the power of keeping things simple and being specific about what they offered.

So, my friend, take a page from the Real Estate Agent's book.

Don't get caught up in the confusion of overcomplication.

Keep it simple, be clear about what you offer, and to whom you serve, and connect with your audience on an emotional level.

By doing that, you'll attract not just people, but the right people—the ones who will genuinely support and buy from your business.

Two Resources Explaining Why And How Overcomplexity Is Not Good For Any Business.

1. Mastering Complexity through simplicity

2. The Power Of Simplicity: How To Avoid Overcomplication.

Time is No Man’s Freind. If You Are Ready Today, Here are 3 Ways We Can Help.

1. Grow an audience that knows, loves, and buys from you. Book a free 1:1 session.

2. The right words make the biggest impacts, reply to this email now to hire a copywriter and take your business to amazing new heights.

3. Want to make your product the talk of this startup space? reply to this email now.

P.S. Remember, in the race to grow a business, The one who puts in the most effort wins.