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Today’s Juice

• Human Actions, and how you can use it to your advantage.

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Today’s Juice

There is a reason why the gun was made with a trigger.

Those guys who invented the gun in the first place would have made it so it could shoot till the bullet is finished.

But no, they made it to have a trigger… that you must pull, before the gun fires.

Many actions—especially when persuading—are closely related to the ‘TRIGGER’ illustrations above.

You must first pull a chord—that is the ‘trigger’—before you can outrightly get someone to do something.

I’ll use this story to drive the point home: A lady sells precious accessories in Dubai. The likes of Gold watches, Diamond Chains, Ruby, Emerald …you name it, she has them all.

But there is this one, this very precious watch that’s made out of platinum—the most expensive of all stones—that she has always wanted to sell, but nobody just won’t buy it.

She tried changing the packaging, even placing it in a glass Display box in the middle of her store for everyone that entered to see, but still nothing.

So this day, before going to a meeting, she left her sales staff with a note; “Cut the price of the platinum watch by 1/2”

The next day when she came back, the watch was sold, and even orders for more were pending.

She was shocked. Then she called her sales staff and asked ‘How did this happen?’

The sales staff said ‘Well, like you said ma I doubled the price of the watch, and everyone who came in just wanted to buy it… and they bought it.’

It was now even more shocking because her note read ‘1/2’ but the sales staff saw it as ‘2’.

Does it not prove the point already?

The simple tweak in the price skyrocketed the watch sales.

This acted like the ‘trigger’ I talked about earlier and signaled to the prospects, that this was truly of high value.

You, obviously might not be into the luxury accessories industry, but you can apply this same psychological principle to your business and still see great results.

Look for these ‘triggers‘ in people that you can pull, then pull them—the triggers—to get them to take the desired action.

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